How Artificial Intelligence Will Change the Marketing Landscape

We see it everywhere: the battle between Microsoft’s ChatGPT and Google’s Bard. It is all about artificial intelligence, more commonly known as AI. But hold on! What exactly is it? And do we really need to do something with it? Read all about it in the Marvelous blog!

What is artificial intelligence?

From print and television advertising to online marketing—it all happened at a rapid pace. What will happen even faster is the way artificial intelligence (AI) will impact online marketing. AI can encompass many things, but an example everyone knows is chatbots. These chatbots are being used and developed more and more, making them increasingly intelligent. Ideal for automating the initial contact with customers.

How are we currently using AI in marketing?

AI is also used for personalised advertising on platforms such as Facebook. This platform looks at your online behaviour and uses it to show advertisements that match your interests. So, you could say that the ads you see generally suit your interests and needs. Sounds great, but it goes one step further! Your needs are also predicted. This is called predictive analytics and is based on years of data analysis that helps predict your future behaviour.

How will we use AI in the future?

Fortunately, AI is becoming increasingly creative, making it a tool that we as marketers will use extensively in the future. Algorithms will soon be able to create new videos and images based on existing material. Writing texts will also become much easier and faster with the arrival of AI. Or how about creating images and videos purely from text!

How will Artificial Intelligence change the marketing landscape?

Over time, many processes will be replaced by increasingly intelligent AI. Marketers will need to keep up with these rapid changes and adapt their marketing strategies accordingly. Ultimately, we believe it will remain a collaboration between people and machines, with one thing certain: the marketing landscape will change rapidly with the arrival of AI.