Meta and Google advertising campaigns for real estate in Curaçao
Landmark Curaçao case
For many years, we have managed Landmark Curaçao’s online advertising campaigns across both Meta and Google. As a real estate agency in Curaçao with a history spanning nearly 30 years, Landmark is an established name on the island.
As one of our first clients, we have worked together for a long time, focusing on consistently generating visibility, enquiries and genuine interest through targeted online campaigns.
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The challenge
The real estate market in Curaçao is constantly evolving. New properties become available, target audiences vary by property, and speed is often essential.
For Landmark, the challenge was to:
- Consistently keep properties top of mind
- Reach the right target audience, both locally and internationally
- Generate high-quality enquiries through online channels
- Respond flexibly to new listings
In addition, real estate marketing requires an approach in which timing and targeting play a major role.
Our approach
For Landmark, we develop and manage online advertising campaigns across both Meta (Facebook and Instagram) and Google.
Our approach includes:
- Setting up and optimising Meta campaigns focused on visibility and reach
- Using Google campaigns to capture active search behaviour
- Targeting relevant audiences, both locally and internationally
- Using visual content that aligns with the type of property and target audience
- Continuously monitoring and adjusting campaigns based on performance
- Responding quickly to new property listings
The combination of Meta and Google creates a strong balance between inspiration and intent.
Results
Through targeted advertising campaigns, Landmark is consistently visible to potential buyers in Curaçao and beyond.
This has resulted in:
- A continuous flow of inquiries and interested buyers
- Effective promotion of new housing listings
- Strong online visibility within the real estate market
- A tangible contribution to the home sales process
The strength lies in the combination of channels and the continuous optimisation of campaigns.
Real Estate Marketing in Curaçao
The real estate market in Curaçao requires a targeted and flexible approach. Target audiences are diverse, and the available properties are constantly changing.
While social media creates visibility and inspiration, search engines play an important role when potential buyers are actively searching.
Combining these channels creates an approach that aligns with the target audience’s behavior.
Our role
Within this partnership, we are responsible for:
- setting up and optimizing Meta and Google campaigns
- audience definition and targeting
- monitoring and adjusting performance
- translating property listings into effective advertisements
Through this long-term partnership, the campaigns have been continuously refined and tailored to real-world needs.
Looking for targeted online campaigns?
Do you want to bring your offering to the attention of more people and work with campaigns focused on results?
We help businesses in Curaçao with marketing and advertising that align with their target audience and objectives.
Get in touch with us to get acquainted.