Marketing and campaigns for Curaçao and Bonaire
Rentokil Initial case
For Rentokil Initial, we manage marketing and campaigns for both Curaçao and Bonaire. As an international, publicly listed organisation, Rentokil Initial operates according to clear corporate guidelines that are applied worldwide.
Within the Caribbean, the islands fall under an overarching structure, bringing together local execution and international frameworks.
Curious about what we can do for your company’s marketing?
The challenge
The challenge within this collaboration lies in combining international guidelines with the local market.
Key points of attention:
- Working within existing corporate branding and communication guidelines
- Adapting international campaigns to the local context
- Responding to specific situations in Curaçao and Bonaire
- Creating campaigns that resonate with the target audience on the islands
In addition, Rentokil’s services require clear, action-oriented communication, with awareness and action taking centre stage.
Our approach
Within this partnership, we translate strategy into concrete campaigns that align with Rentokil Initial’s corporate guidelines.
Our work includes:
- Developing and executing marketing campaigns for Curaçao and Bonaire
- Adapting international guidelines for local communications
- Creating campaigns focused on specific themes and seasonal factors
- Using online and offline channels, depending on the target audience
- Coordinating with the international team and local stakeholders
Each campaign is tailored to the current situation, such as seasonal nuisances or specific services.
Results
This approach creates consistent, recognizable communication that aligns with both the international brand image and the local market.
This has resulted in:
- Effective campaigns that respond to specific situations
- Increased visibility and awareness
- A stronger connection with the target audience in Curaçao and Bonaire
- A consistent translation of corporate guidelines into local execution
The strength lies in combining structure and flexibility.
Marketing within an international organization
Working for an international organization requires a different approach than working for local businesses. Guidelines, brand consistency and alignment play a greater role.
At the same time, the local market calls for flexibility and insight into what is happening.
Bringing these two worlds together creates an approach that is sound both strategically and in execution.
Our role
Within this collaboration, we are responsible for:
- the development and execution of campaigns
- monitoring corporate guidelines
- translating international communication into local content
- coordination between international and local teams
In doing so, we ensure that campaigns not only align with the guidelines, but are also effective within the local context.
Looking for a marketing partner that moves with you?
Do you work with international guidelines but need local execution that fits your market?
We help businesses in Curaçao and Bonaire with marketing and campaigns that fit within existing frameworks and work in practice.
Get in touch with us to get acquainted.