Awareness and fundraising campaigns in Curaçao

case Hospice Arco Cavent

For Hospice Arco Cavent, we have been managing the marketing, communications and awareness and fundraising campaigns for many years. Hospice Arco Cavent plays an important role in Curaçao, with care, attention and guidance at the heart of the final stage of life.

Within this partnership, the focus is on increasing visibility, breaking taboos and consistently engaging the community.

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The challenge

Topics such as death, saying goodbye and palliative care are not easy to communicate about. At the same time, visibility is essential to create understanding, engagement and support.

For Hospice Arco Cavent, the challenge was to:

Increase awareness in Curaçao
Make a sensitive topic open for discussion
Build an engaged community
Generate donations and support on a consistent basis

In addition, the hospice relies on donations and support from the community.

Our approach

Within this partnership, we combine strategy, content and activation.

Our work includes:

Developing awareness campaigns around themes such as farewell and grief
Setting up and promoting fundraising campaigns
Organizing and communicating around the annual event Week4Light
Using social media and content to make stories visible
Creating campaigns that resonate while always remaining respectful and thoughtful

Communication focuses on connection and recognition, with the human side at its heart.

Result

Through this approach, Hospice Arco Cavent has become more visible within Curaçao’s community.

This has resulted in:

Greater awareness of the hospice on the island
More engagement from the community
Ongoing attention for the hospice’s work
Successful editions of Week4Light as a recurring fundraising event

The strength lies in combining substance, emotion and continuity.

Awareness and communication in Curaçao

Communication surrounding sensitive topics requires care and insight into the local culture. In Curaçao, community and connection play an important role.

By making communication accessible and relatable, space is created to discuss topics that would normally receive less attention.

This requires an approach that not only informs, but also resonates.

Our role

Within this partnership, we are responsible for:

campaign and strategy development
content creation and storytelling
the organisation and promotion of Week4Light
safeguarding the tone of voice and visual identity

We work closely with the hospice team to ensure that all communication always aligns with day-to-day practice and the target audience.

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Do you want to build visibility, engagement and impact with communication that resonates with your target audience?

We help organisations in Curaçao with marketing and campaigns that are carefully crafted and truly make a difference.