How can you make your social media even better in 2023!

With billions of users, social media has become an indispensable part of our daily lives. The chances are greater than great that your target audience is spending time there somewhere. Social media is the place to create interaction with your target audience from a distance. Maybe you were already fully engaged with it in 2022 and gained lots of new followers. Great job! Or perhaps you still find it challenging to get your social media pages in tip-top shape. These are our tips to make your social media pages Marvelous in 2023!

Use video content

Videos are becoming increasingly popular on social media. TikTok is booming, and Instagram Reels are also watched an incredible amount. Videos are a great and creative way to give your social media followers a clear picture of your business. The possibilities are endless. Want to create more personality? Make a video showing what your workday looks like or what happens behind the scenes. Want to encourage your followers to purchase your product or service? Then create videos that show the benefits and added value of your product or service. In short, use your creativity and make your social media pages come to life through visuals!

Use Stories

When you open the Instagram app, what do you look at first? Chances are it is Stories. They are visible at the top of the homepage and are the first thing many social media users view. So, do you want as many followers as possible to see your message? Then make full use of this feature! By using both social media posts and Stories, you will create a wider reach, especially since the algorithm does not show all of your social media posts on every follower's timeline. Read our previous blog for more information about the algorithm.

Make it mobile-friendly

Social media is mainly used on mobile phones. It is therefore important to tailor your social media pages accordingly. This includes ensuring that the photos and videos you post are shot vertically. This prevents black bars at the top and bottom of your social media posts and Stories. It also looks much more polished.

Make it personal

A social media trend that is gaining momentum and will continue to be seen frequently in 2023 is posting personal content. Social media users are becoming increasingly interested in what happens behind the scenes, and for businesses, this is the perfect way to create more connection and interaction on their social media pages. Would you like to show more of your business on social media than just your products and services? Then definitely get started with personal content!

Create a content calendar

To get started with your social media pages in an organized way in 2023, it is wise to create a content calendar. This is an overview of which social media post you will publish, when, and on which social media platform. This way, you can easily plan ahead and know exactly which content is still coming up. A little tip to make things easier for yourself.

Actively apply these tips, and 2023 will be the year your social media pages truly improve. Make it Marvelous!