Engaging followers with your brand. How do you do it?

We are doing more and more online and through social media. This trend was already underway, but with the arrival of COVID-19, it has become even more important. Worldwide, we have seen initiatives and creative approaches from companies that have started positioning their brands online.

A great example on Curaçao is Deli-Nova. A major food service supplier that began delivering to private households during the lockdown and still does so today. By building brand awareness among private households online, offering online ordering and delivering groceries, they have tapped into a new market.

How do you position your brand online in these times?

While metrics such as likes and profile visits used to be extremely important, we are increasingly seeing a shift toward content creation that truly matters. To do this, it is important to get to know your customers better, while also sharing the ins and outs of your own brand and business. As we see our customers much less “in real life,” we need to be much more social online. Content creation is key. Make followers feel heard and included. Increase engagement and build brand loyalty by making them feel personally involved.

Okay, great story, but what now?

Identify your customers’ needs and align your online strategy accordingly, but above all, speak your customers’ language. For example, share content created by your followers. Make them feel included. Create a hashtag your followers can use and offer an incentive for sharing content. By implementing an engagement strategy like this, you gain valuable insights into your followers’ behavior. This knowledge can reveal a great deal of information and help you determine whether your campaign will be successful or not.

Engage followers with your brand and turn them into loyal customers. We are happy to help! By implementing the right online strategy and creating engagement, we make your marketing Marvelous!